Online Bingo Gains Younger Fans

When you think of a bingo player, you see an old woman in a knitted shawl hunched over a spread of 10 bingo cards. However, that perspective is outdated. If you find a group of bingo enthusiasts today, you’ll find people of all ages, ethnicities and social classes. In fact, you’ll even find more young women than senior citizens. 56% of all online UK bingo players are under the age of 45, a change in dynamic that is due to the popularity shift, from land-based bingo to online bingo.

We can thank the internet for the recent popularity surge of bingo among younger players. While land-based bingo halls cater to older women, bingo websites have large marketing budgets to create ad campaigns directly targeted at younger players.

The biggest reason this shift has taken place is the global recession. As the economy worsens, more people are looking for in-home entertainment in order to save money, which leaves people who enjoy recreational gambling in a tight spot. Online casinos and online bingo rooms present very viable alternatives to playing in land-based venues, as they present the same essentially the same experience without requiring players to leave home.
There are also some added advantages to playing bingo online, such as bonuses, which can be very attractive to players in tough economic times. There is also the important social role that online bingo plays, as operators of these websites encourage their clients to make use of the chat function in order to foster a sense of community.